Jacob Statler | ProRankTracker Blog

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Entries by Jacob Statler

ChatGPT isn’t just a chatbot anymore. It’s an ever-growing search engine with 900 million weekly active users. And unlike Google, it doesn’t return a list of 10 blue links. It gives one answer, and depending on the prompt, cites a handful of sources inline. Your site or brand is either in that answer, or they’re

Google AI Overviews are now the #1 organic result for a growing number of searches.  So, if your brand isn’t showing up inside them, your competitors are capturing the high-intent traffic that could be driving your sales. But not all AI Overview visibility is equal.  Showing up for informational queries is very different from showing

Love it or hate it, the future of Google Search is bound to look more like AI Mode. And right now, most SEO teams have zero visibility into how their brand shows up in it because: 1) You can’t see AI Mode traffic segmented in Search Console and GA4, which makes tracking AI Mode rankings

SEO doesn’t look the same as it did 2 years ago. We saw organic search clicks trend downwards across the industry — even when rankings held steady. AI is answering more queries directly, where your brand either shows up in those answers or it doesn’t.  That’s where the problem lies: Most SEOs struggle to understand

Want to know how to prove the ROI of AI SEO to clients and leadership? Follow this 6-step framework to connect AI visibility to pipeline, conversions, and revenue.

Local SEO is no longer just about ranking on Google Maps, the Snack Pack, and the “10 blue links.” AI Overviews are showing up more and more for local searches, giving people direct answers without ever having to click. In local search, that means someone can search, read the recommendation, and call a business… without

Have you put a ton of effort into SEO, but it just isn’t paying off in terms of traffic, conversions, and sales? You’re not alone! Many businesses sink dozens or HUNDREDS of hours into SEO without seeing any real benefits, and many never figure out why. I’m about to let you in on the secret:

With AI traffic exploding by over 527% in the past year, more searchers are relying on AI Overviews and AI chatbots like ChatGPT to get quick product recommendations. That AI shift creates a new problem for brands: you may be producing great content, tracking SEO rankings, and building links — but if your brand name

Here’s a simple fact:  If you want to grow your customer base and increase revenue, you need a strong online presence.  And when it comes to local visibility, Google Maps is where the action happens. In fact, 86% of customers use Google Maps to find businesses in their area. But here’s what most business owners

If you’ve been working on your website’s SEO for a long time, you know that tracking your ranks is one of the crucial steps. Without knowing WHERE you rank, SEO becomes mostly guesswork.  How are you supposed to

If you feel like you’re falling behind the curve, you’re not imagining it. AI Mode is rapidly changing how visibility works in search. The Product Lead for Google’s AI Studio recently hinted at a future where AI Mode’s features could start to become default in Google Search. So if your brand isn’t showing up in

When it comes to choosing a rank tracker, pricing isn’t just a number — it’s a reflection of what you actually get.  Some tools charge hundreds per month yet only offer basic features like static exports or weekly updates.  Others seem budget-friendly until you realize they leave out essential tools like local tracking, historical data,

Sometimes, you’re chasing a new keyword. Sometimes, a client asks for an update yesterday. Sometimes, you’re in the middle of a Google update and need to know what’s changed this minute — not tomorrow. That’s where instant SERP checkers come in. Unlike traditional rank trackers that monitor keyword positions over time, an instant SERP checker

If you’re looking for a fast way to check your keyword rankings, try ProRankTracker’s Insta-Check.

Ever wonder why some businesses always show up at the top of Google Maps, while yours seems buried no matter what you try? You’re not alone. Local competition is fierce, and ranking higher on Google Maps can feel like running a race in the dark — you’re sprinting alongside others but have no idea if

Manual rank tracking is time-consuming and nearly impossible to scale. If you think you’ll stay on top of your rankings by manually searching keywords every day, you’ll struggle to know when or how to adjust your SEO strategy. Which means your SEO performance could be deteriorating without you even realizing it. And by the time

AI affects SEO in 2 major ways: 1) It changes how users search and how search results are presented 2) It changes how we execute SEO tasks. Everyone is excited about the second, but everyone is worried about the first. This article will primarily focus on how AI is changing SEO… based on facts we

Your website ranking determines how much traffic and, in turn, conversions you get from search engines. Ranking high on the SERP (search engine results page) is incredibly important. How important? The click-through rate (CTR) for results in the first position is 39.8%, whereas the CTR for the second and third positions are 18.7% and 10.2%,

SEOs spend a ridiculous amount of time (and money) building links to boost rankings and traffic. But how exactly do you know if a new backlink is paying off or not? Attributing SEO gains to any single factor can be nearly impossible if you’re just checking Google Search Console to see if traffic is going

Curious about how to use AI to improve your SEO rankings? You’re not alone. AI has been dominating conversations about SEO recently, so I wanted to help you incorporate AI into your SEO strategy by giving you these 18 tested AI SEO use cases.

Everything was going so well, then… BAM! Your most important pages dropped several ranks out of nowhere. What should you do? A sudden drop in Google rankings can feel like a crisis. Traffic drops, sales slow down, and the pressure to diagnose and fix the problem is immense. Don’t panic yet! There are tried-and-true methods

If you’ve been in SEO for a long time, you know that reporting is crucial to any SEO strategy–especially for agencies who want to keep their clients. But what’s the best way to generate effective reports?

After you set up your SEO and target your keywords, it’s time to sit back and relax! Right? Unfortunately, SEO never stops changing, so businesses that want to stay at the top of the SERPs have to never stop adapting too. SEO alerts are one of the most important ways businesses can stay on top

Looking for a local rank tracker? Try a free trial of ProRankTracker today. If you have a local business, local SEO is one of the most fundamental concepts you should master to improve your ranks and get more traffic. Tracking your local ranks is an INCREDIBLY important part of developing a successful local SEO strategy.

Trying to figure out how to rank on search engine result pages (SERPs) when you have multiple audiences in multiple countries presents a unique challenge and difficult questions. How do you prioritize the locations you should target? What’s the best way to rank in multiple locations around the globe–even when they might speak different languages?

You’re at work, and your stomach starts rumbling. What do you do? If you’re like 76% of Google users, you get out your phone (or tablet or laptop) and search for something to eat “near me.” If you’re like them, you’ll visit one of the locations you found within 24 hours. In other words, getting

It wasn’t long ago when businesses only had to think about finding customers who spoke the same language and lived in the same area as the business owners. The internet changed that. Now, businesses that operate in a small town in Ohio might be vying for an Arabic-speaking customer in Cairo or a Chinese speaker

Google Analytics is a fantastic tool, but you might have noticed that it doesn’t allow you to track your ranks natively. As a well-researched business owner, you know that tracking your ranks helps you develop your strategy, improve your SEO, and get more traffic.

Looking for a bulk keyword rank tracker? Sign up for ProRankTracker for free.  Interested in learning more? Keep reading… Tracking ranks can seem like a pretty dull task after a while. After all, you may end up repeating the same tasks over and over again: Identify a keyword Determine the location, search engine, and URL

Trying to figure out how to rank on the SERPs, but you have multiple audiences in multiple different countries? SEO is challenging, but global SEO presents a unique challenge that requires focus and intense planning. Fortunately, many tools are available to help businesses accomplish that very goal in a FRACTION of the time and effort.

Let me know if this sounds familiar. You’re tracking dozens or hundreds of keywords and having trouble organizing your data. You’re spending more time looking for the specific URL you’re interested in than analyzing it. We’ve been there. ProRankTracker’s new Project View solves this problem by giving you easy access to well-organized data, allowing for

If you’ve started tracking your ranks online, you quickly realize it takes a LOT of time. That’s why you’re looking for a rank tracker template to help you get organized, save time, and improve how you make data-backed SEO decisions. Well, you’ve come to the right place! Click here to download our FREE rank tracker