5 Best Google Maps Rank Trackers (Tested & Reviewed)

Ever wonder why some businesses always show up at the top of Google Maps, while yours seems buried no matter what you try?

You’re not alone.

Local competition is fierce, and ranking higher on Google Maps can feel like running a race in the dark — you’re sprinting alongside others but have no idea if you’re gaining ground or falling behind.

But here’s the good news: the right Google Maps rank tracker can give you the clarity, data, and insights you need to climb the rankings (and stay there).

With a proper tracking tool, you’ll know exactly:

Where your business shows up across your service area
Which keywords bring you the best local visibility
How your rankings change over time
What actions to take next to keep improving

In this article, you’ll discover the best Google Maps rank trackers available, plus how to use them to get found by more customers, drive more traffic, and grow your business faster.

Let’s dive in!

I’ll cover:

ProRankTracker

ProRankTracker is one of the most advanced rank-tracking tools available, and it’s the perfect choice for businesses looking to improve their Google Maps SEO.

ProRankTracker provides its users with access to local SEO tools, including Google Business Profile tracking, precise location data, and powerful filtering options, enabling them to track their desired location down to the zip code.

Not only that, but ProRankTracker offers the most accurate data available of any rank tracker currently available (100% accurate data, updated daily), with a no-strings-attached 14-day free trial.

Pros

Accurate and daily-updated ranking data on EVERY plan
Tracks rankings on a global scale or down to a single neighborhood
Shows Global and Local (country level) search volume for each term and engine
Shows local Google Maps ranks for your Google My Business Profile
Supports tracking in multiple search languages
Track unlimited URLs
White-label reporting for client presentations
Comprehensive mobile and desktop ranking insights
Best pricing available for a rank-tracking tool
Free trial available

Cons

Some users note a learning curve when starting (but users have access to help articles and top-notch customer support)
Limited integration options compared to some competitors

Features

Daily rank tracking and updates – Provides precise, daily insights into keyword rankings.
Local and global rank tracking – Monitors keyword performance in specific locations and across the globe with high specificity (or more generalized if that’s what you need)
Snack Pack and Local Finder tracking – Track your GMB profile’s rank on Google Maps top 100 spots and determine precisely when you rank in the coveted Snack Pack (top 3 spots on Google Maps for a given search term)
Detailed and customizable reports – More than 20 types of reports and notifications (including local SEO reports). You can customize your reports only to include URLs that target specific locations or Google Business Profiles, making this a perfect feature for local rank tracking.

Pricing

ProRankTracker offers some of the most competitive pricing in the industry, along with a 14-day free trial that includes all premium features. After finishing your free trial, you have 3 pricing tiers available to you:

Starter Plan – Starts at $39/month (paid annually) for up to 500 tracked terms
Pro Plan – Starts at $87/month (paid annually) for up to 1,500 tracked terms
Agency Plan – Starts at $144/month (paid annually) for 3,000 tracked terms

Reviews

ProRankTracker consistently receives almost exclusively 5-star reviews (with a 4.6 average on G2). The most common positive comments include accuracy, ease of use, and customer service.

Semrush Local

Semrush is a well-known all-in-one SEO tool, but what some people don’t realize is that it also creates a killer set of local SEO tools.

Pros

Specialized tools to optimize local SEO
Visual Google Maps tools help you determine your ranks quickly and accurately
Relatively inexpensive compared to the primary Semrush tool
Save time with automation
Accurate data with daily updates

Cons

The Google Maps rank tracker is limited by the number of credits that your plan allows
Features like local reporting are severely limited and quite expensive to upgrade (unlike ProRankTracker, which provides unlimited reports on every plan)
No tool to help identify high-value keywords
The tool doesn’t offer much in the way of SEO, other than for local use

Features

Listing Management – Control your business listings across various local directories using Semrush Local as your home base. Semrush communicates with more than 150 online directories.
Review Management – Instantly view all your Google reviews from the Semrush Local Dashboard. Semrush sends you notifications when you get negative reviews and allows you to respond to them directly.
Map Rank Tracker Heatmap – Track your website’s rankings in local search results, including the ability to see a heatmap of your ranks across multiple locations.

Pricing

There are 3 pricing tiers available for Semrush Local:

The Base plan offers Google Business Profile optimization, review management, and the Google Maps tracking features for $30/month (paid annually).
The Pro plan costs $60/month (paid annually) and adds listing and review management, API access, and additional Maps rank tracker credits.

Reviews

Semrush is frequently praised for its extensive tools, and many users mention the powerful local SEO tools mentioned above.

BrightLocal

One of the main determinants of success in local SEO is what your customers say about your business.

That means managing the way people perceive your business is significant.

Pros

Full suite of local SEO tools to help you manage your online presence
Reasonable pricing
Google Maps rank-tracking features that blend seamlessly with reputation management tools
Time-saving features like the Citation Builder
Competitor monitoring features
Free trial available

Cons

Only local rank-tracking is included, so no broader rank-tracking features like those offered by ProRankTracker.
No keyword features like those offered by other tools on this list
Some of the most valuable tools are reserved for higher-tier plans.

Features

Local Listing Management – Manage all your online directory listings from a single location, ensuring that your contact info, hours, and other essential details are accurate across all online directories.
Reputation Management Tools – Analyze and manage customer reviews from various platforms in a single dashboard.
Local Rank Tracker and Google Maps Search Grid – Go beyond the typical ranking information and see a grid-style overlay of your local area with where you rank for every locale near you.

Pricing

BrightLocal offers 3 pricing plans:

The Track plan starts at $29/month (paid annually) for 1 location, and it includes local rank tracking, citation audits, GBP monitoring, and competitor insights.
The Manage plan starts at $36/month (paid annually) for 1 location, and it includes everything from the Track plan plus BrightLocal’s listings management tools.

Reviews

BrightLocal consistently gets excellent reviews, and many positive comments mention the ease of use and the reputation management tools.

Local Falcon

Local Falcon is a specialized local rank-tracking tool built exclusively to help you understand and improve your local ranks.

Pros

Visual Google Maps heatmap reports for ultimate clarity
Free trial with 100 credits
In-depth competitor analysis
Flexible scan grid sizes (from small neighborhoods to broad metro areas)
Automated recurring scans

Cons

No broader organic rank tracking features, so you will need other tools to fill in the gaps in your rank-tracking strategy
Credit-based reporting means you have to ration your reports.

Features

Scan grids – Visualize local rankings in a heatmap across a customizable area in Google Maps.
Google Business Profile and Apple Business Connect integration – Pulls data directly from your GBP or ABC profile to give you the most accurate ranking data.
Multi-location tracking – There’s no limit to the number of locations you can track in Local Falcon–just add another GBP and get scanning.

Pricing

The Starter plan is $24.99/month (billed annually) and includes 90,000 credits per year.

Reviews

Local Falcon receives great reviews, averaging 4.7 out of 5 stars.

Free Option: Wiremo

Wiremo offers a free Google Maps rank tracker.

Just input your GBP information, any competitors you’re interested in, and the keywords you want to track. Wiremo’s tool will pull up a Google Maps heatmap showing you your local ranks.

How to Improve Your Google Maps Rank

Improving your Google Maps rank isn’t something you should consider optional. It directly drives foot traffic, phone calls, and revenue to your business.

Complete Your Profile

Completing your Google Business Profile is one of the most potent ways to improve your Google Maps ranking.

Update Regularly

Updating your Google Business Profile regularly is critical if you want to stay visible on Google Maps.

Target High-Value Keywords

Targeting high-value keywords is one of the smartest ways to boost your Google Maps ranking.

Optimize Your Website’s SEO

Optimizing your website’s SEO is crucial if you want to enhance your Google Maps ranking and establish overall local authority.

FAQ

How do you track your Google Maps ranking?

You can manually track your Google Maps ranking by searching from different locations, but this is time-consuming and inconsistent.

How do you improve your Google ranking?

Improving your Google ranking comes down to a consistent, high-quality strategy: optimize your Google Business Profile, collect and respond to reviews, target high-value keywords, and strengthen your website’s SEO.

Conclusion

If you’re serious about dominating local search and winning more customers from Google Maps, you can’t afford to rely on guesswork.

Consistent, precise tracking paired with smart local SEO is the proven path to staying ahead of your competitors.